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Google allows Android gambling and betting apps on Play Store

07 August 2017

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Google is now allowing gambling apps into its Google Play store. Lots of operators have been waiting for this and now have more opportunities to cater for the Android market.

As soon as this change has taken effect, lots of different gambling apps have been uploaded to the Google Play store, including slots, sports betting and casino games. This marks a great development for gaming operators in their Android app distribution initiative and provides a more effective way of reaching that audience.

Previously, operators have had to distribute their Android apps via their own or third-party channels. However, this has been more challenging compared to hosting apps on the Apple App Store. Not only was it harder for Android users to find relevant gaming apps, it was also costly to promote and maintain them. For example, we’ve had to create a library that would automatically check for new versions, download them and start the install process for the user to run through. As a result, operators and affiliates have underinvested in Android apps, focusing more on iOS products, as well as offering apps of lesser quality for a large number of their customers.

Google has updated its rules about distributing gambling Android apps in early August. To be able to successfully upload apps to the Google Play store, developers need to have a valid licence for the specific countries they are targeting and comply with their regulations. These gaming apps also must not use Google payments services, including Google Play In-app Billing. Currently, this change only applies to UK, Ireland, and France, but we expect this to expand to other areas shortly.

Create Sports Betting App

Android takes up nearly 50% of the mobile market share in the UK. This is a huge opportunity for gaming operators to grow their Android app portfolio and user base. It is also a great time to review the UX and functionality of the existing gaming apps to ensure punters can benefit from the latest features and services. It’s worth keeping in mind that Android apps need to follow their own specific design and development guidelines, as well as being slightly different to iOS.

Create Gambling App

We can help you create or update your gambling app for Android and get it ready for distribution with the necessary paperwork and licensing. Get in touch if you need any help with this!

Those of you who love to make sports bets know the value of speed. Being
able to find odds and make your wagers right from your iPhone is an excellent
way to ensure you get all the bets in on time. We have looked at all the betting
apps in the App Store, seeing which ones offer the most games to bet
on, as well as how easy the betting interface is to use. Some are far better
than others, and this can make a big difference in the overall betting
experience. We also look for betting apps that offer in-game betting, which has
become very popular in recent years.